Award-winning PR practitioner leading Gambit Atelier team on hospitality, luxury, lifestyle and culture clients including Essilor Luxottica, Marriott, Emirates Festival of Literature, Middle East Film & Comic Con and FIX Dessert Chocolatier (Dubai Chocolate).

Winner of the MENA Young Lions 2024 with a unanimous gold from the judges, Alexandra represented the Middle East region at the Cannes International Festival of Creativity in the global PR Young Lions finale finishing in the top five globally.

Winner of MEPRA’s 2024 Highly Commended Young Communicator of the Year, Alexandra’s breakout year included publishing industry op-eds in Arab Ad and Campaign Middle East,  being appointed a member of the MEPRA Youth Board, being selected in Campaign Middle East’s ‘Faces to Watch 2025’ List, and handling global media events in Geneva, Zurich, Monte Carlo, Cannes, Bangkok, Hanoi and The Maldives.