Recognised as one of the biggest Arab talents in the region, Sarah is the first ever Middle Eastern winner of the prestigious Cannes PR Young Lions Gold (2023) and has also won the MENA Young Lions Gold (2023), and been named Campaign Middle East Account Person of the Year 2023.

Driven and Focused, she leads on top clients such as Porsche, Aramex and MAF Shopping Malls, and previously TikTok METAP. Sarah made the move to agency side with Gambit following a stellar two and a half years brand-side at Toyota Motor Corporation’s regional office.

Raised between Canada and UAE, Sarah is an honors graduate from the American University in Dubai with a bachelor’s degree in Communication and Information Studies specializing in Journalism. With hands on experience producing documentaries, she once had her film shown at Cinema Akil.