Lebanese, born and raised in the UAE, Alaa is part of Gambit’s Integrated Communications team, where she works with key clients such as Uber, MAF Shopping Malls, MAF Lifestyle, and Marriott Bonvoy.

A 4.0 Summa Cum Laude graduate from the American University in Dubai, she holds a BA in Psychology with a minor in Health Studies, and graduated with multiple distinctions, including the School of Arts and Sciences Award, Outstanding Psychology Student Award, and Student Leadership Award. Alaa is also expecting to complete her MA in Leadership and Innovation in Contemporary Media from AUD by 2027.

Outspoken and driven, Alaa is passionate about communication and public speaking, having been featured multiple times on TEDx and Sabah El Khair Ya Arab. During her studies, she gained hands-on industry experience at well-known regional media companies and contributing to the production of regional live award shows liaising directly with globally renowned brands and celebrities.